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Privacy Notice

Data controller is:
MAYRO SP. Z O.O.
Szaniawskiego 61
21-100 Lubartów

E-Mail: shop@bellochi.com

Thank you for visiting our online shop. Protection of your privacy is very important to us. Below you will find extensive information about how we handle your data.

1. Access data and hosting

You may visit our website without revealing any personal information. With every visit on the website, the web server stores automatically only a so-called server log file which contains e.g. the name of the requested file, your IP address, the date and time of the request, the volume of data transferred and the requesting provider (access data), and documents the request. These access data are analysed exclusively for the purpose of ensuring the smooth operation of the website and improving our offer. This serves according to Art. 6 (1) 1 lit. f GDPR the protection of our legitimate interests in the proper presentation of our offer that are overriding in the process of balancing of interests. All access data are deleted no later than thirty days after the end of your visit on our website.

1.1 Hosting

The services for hosting and displaying the website are partly provided by our service providers on the basis of processing on our behalf. Unless otherwise stated in this privacy policy, all access data and all data collected in forms provided for this purpose on this website are processed on their servers. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this privacy policy.

1.2 Content Delivery Network

For the purpose of a shorter loading time, we use for some offers a so-called Content Delivery Network (\”CDN\”) . This service provides content, e.g. large media files, via regionally distributed servers of external CDN service providers. For this reason, access data will be processed on the servers of these service providers. We engage our service providers on the basis of processing on our behalf. Our service providers are located and/or use servers in countries outside the EU and the EEA. For these countries there is no adequacy decision by the European Commission. Our cooperation is based on standard data protection clauses adopted by the European Commission. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this privacy policy.

2. Data processing for contract processing and for contacting us

2.1 Data processing for the purposes of performing the contract

For the purpose of performing the contract (including enquiries regarding the processing of any existing warranty and performance fault claims as well as any statutory updating obligations) in accordance with Art. 6 (1) (b) GDPR, we collect personal data if you provide it to us voluntarily as part of your order. Mandatory fields are marked as such, as in these cases we necessarily need the data to process the contract and we cannot send the order without their specification. Which data is collected can be seen from the respective input forms.

Further information on the processing of your data, in particular on the forwarding of the data to our service providers for the purpose of order, payment and shipping, can be found in the following sections of this privacy policy. After complete processing of the contract, your data will be restricted for further processing and deleted after expiry of the retention periods under tax and commercial law in accordance with Art. 6 (1) (c) GDPR, unless you have expressly consented to further use of your data in accordance with Art. 6 (1) (a) GDPR or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this privacy policy.

Merchandise management system

We use merchandise management systems of external service providers for order and contract processing. We engage our service providers on the basis of processing on our behalf. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this privacy policy.

2.2 Customer account

Insofar as you have given your consent to this in accordance with Art. 6 (1) (a) GDPR by deciding to open a customer account, we will use and store your data for the purpose of opening the customer account as well as for further future orders on our website. Deletion of your customer account is possible at any time and can be done either by sending a message to the contact option described in this privacy policy or via a function provided for this purpose in the customer account. After deletion of your customer account, your data will be deleted unless you have expressly consented to further use of your data in accordance with Art. 6 (1) (a) GDPR or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this privacy policy.

2.3 Establishing contact

As part of our customer communication, we collect personal data in order to process your enquiries in accordance with Art. 6 (1) (b) GDPR if you voluntarily provide us with this data when contacting us (e.g. via contact form or e-mail). Mandatory fields are marked as such, as in these cases we necessarily need the data to process your enquiry. Which data is collected can be seen from the respective input forms. After your enquiry has been fully processed, your data will be deleted unless you have expressly consented to further use of your data in accordance with Art. 6 (1) (a) GDPR or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this privacy policy.

 Live-Chat-Tool Userlike

For the purposes of customer communication, we use the live chat tool of Userlike UG (limited), Probsteigasse 44-46, 50670 Cologne, Germany (\”Userlike\”). This serves to protect our legitimate interests in effective and improved customer communication, which prevail in the context of a balancing of interests, pursuant to Art. 6 (1) (f) GDPR. Userlike acts as a data processor.

 Live-Chat-Tool Zendesk

For the purposes of customer communication, we use the live chat tool of Zendesk, Inc., 1019 Market Street, San Francisco, CA 94103, USA (\”Zendesk\”). This serves to protect our legitimate interests in effective and improved customer communication, which prevail in the context of a balancing of interests pursuant to Art. 6 (1) (f) GDPR. Zendesk acts as a data processor. There is no adequacy decision for the United States by the European Commission. Our cooperation is based on standard data protection clauses adopted by the European Commission.

3. Data processing for the purposes of shipment

We forward your data to the shipping company within the scope required for the delivery of the ordered goods according to Art. 6 (1) (b) GDPR.

4. Data processing for the purposes of payment

As part of the payment process in our online shop, we work together with these partners: technical service provider, credit institution, payment service provider.

4.1 Data processing for the purposes of transaction processing

Depending on the selected payment method, we forward the data necessary for processing the payment transaction to our technical service providers, who act for us on the basis of processing on our behalf or to the authorised credit institutions or to the selected payment service provider insofar as this is necessary for the payment process. This serves the fulfilment of the contract according to Art. 6 (1) (b) GDPR. In certain cases, payment service providers collect the data required for processing the payment themselves, e.g. on their own website or via technical solution within the ordering process. In this respect, the privacy policy of the respective payment service provider applies. If you have any questions about our payment processing partners and the basis of our cooperation with them, please use the contact option described in this privacy policy.

4.2 Data processing for the purposes of fraud prevention and optimisation of our payment processes

We may forward other data to our service providers, which they use for the purpose of fraud prevention and to optimise our payment processes (e.g. invoicing, processing of contested payments, accounting support) together with the data necessary to process the payment as our processors.
This serves to safeguard our legitimate interests in fraud prevention or an efficient payment management in accordance with Art. 6 (1) (f) GDPR that are overriding in the process of balancing of interests.

5. Marketing via E-mail

If you subscribe to our newsletter, we will regularly send you our email newsletter based on your consent according to Art. 6 (1) (a) GDPR, using the data required or disclosed by you separately for this purpose.

You can unsubscribe from the newsletter at any time. This can either be done by sending a message to the contact option described in this privacy policy or via a link provided for this purpose in the newsletter. After unsubscribing, we will delete your e-mail address from the list of recipients, unless you have expressly consented to the further use of your data according to Art. 6 (1) (a) GDPR or we have reserved the right to use your data for other purposes that are permitted by law and about which we inform you in this privacy policy.

 Newsletter mailing

6. Cookies and further technologies

 General information

In order to make visiting our website attractive and to enable the use of certain functions, to display suitable products or for market research, we use technologies on various pages, including so-called cookies. Cookies are small text files that are automatically stored on your end device. Some of the cookies we use are deleted after the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your end device and enable us to recognise your browser during your next visit (persistent cookies).

Protection of privacy for terminal devices
When you use our online services, we use technologies that are absolutely necessary in order to provide the telemedia service you have expressly requested. The storage of information in your terminal device or access to information that is already stored in your terminal device does not require consent in this respect.

For functions that are not absolutely necessary, the storage of information in your terminal device or access to information that is already stored in your terminal device requires your consent. Please note that if you do not give your consent, parts of the website may not be available for unrestricted use. Any consent you may have given will remain valid until you adjust or reset the respective settings in your terminal device.

Any downstream data processing through cookies and other technologies

We use such technologies that are strictly necessary for the use of certain functions of our website (e.g. shopping cart function). These technologies are used to collect and process IP addresses, time of visit, device and browser information as well as information on your use of our website (e.g. information on your preferences). This serves to safeguard our legitimate interests in an optimised presentation of our offer that are overriding in the process of balancing of interests.

In addition, we use technologies to fulfil the legal obligations, which we are subject to (e.g. to be able to prove consent to the processing of your personal data) as well as for web analysis and online marketing. Further information on this, including the respective legal basis for data processing, can be found in the following sections of this privacy policy.

You can find the cookies settings for your browser by clicking on the following links: Microsoft Edge™ / Safari™ / Chrome™ / Firefox™ / Opera™

If you have consented to the use of the technologies in accordance with Art. 6 (1) (a) GDPR, you can withdraw your consent at any time by sending a message to the contact option described in the privacy policy.

7. Use of cookies and other technologies

If you have given your consent in accordance with Art. 6 (1) (a) GDPR, we use the following cookies and other third-party technologies on our website. The data collected in this context will be deleted after the relevant purpose has been fulfilled and we have ended the use of the respective technology. You can withdraw your consent at any time with effect for the future. Further information on your withdrawal options can be found in the section \”cookies and further technologies\”. Further information, including the basis of our cooperation with the service providers can be found within the respective technologies. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this privacy policy.

7.1 Use of Adobe services

We use the technologies described below from Adobe Systems, Software Ireland Limited, Ireland, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Ireland (\”Adobe\”). The information automatically collected by Adobe technologies about your use of our website is generally transmitted to and stored on a server operated by Adobe, Inc, 345 Park Avenue San Jose, CA 95110-2704, USA. For the USA, there is no adequacy decision of the European Commission. Our cooperation is based on standard data protection clauses of the European Commission. If your IP address is collected via Adobe technologies, it is shortened or completely replaced by a generic IP address before being stored on Adobe servers by activating appropriate settings.

 Adobe Fonts

In order to provide a uniform presentation of the content on our website, the script code \”Adobe Fonts\” collects data (IP address, time of visit, device and browser information), transmits it to Adobe and then processes it by Adobe. We have no influence on this subsequent data processing.  The data processing is carried out on the basis of an agreement between jointly responsible parties in accordance with Art. 26 GDPR.

7.2 Use of Google services

We use the following technologies of Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland (\”Google\”). The information automatically collected by Google technologies about your use of our website is usually transferred to a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA and stored there. There is no adequacy decision with respect to the USA by the European Commission. Our cooperation is based on standard data protection clauses adopted by the European Commission. If your IP address is collected using Google technologies, it will be shortened by activating IP anonymisation before being stored on Google’s servers. Only in exceptional cases will the full IP address be transferred to a Google server and shortened there. Unless otherwise specified for the specific technologies, data processing is based on an agreement concluded for the respective technology between jointly responsible parties in accordance with Art. 26 GDPR. Further information about data processing by Google can be found in Google’s privacy policy.

 Google Analytics

For the purpose of website analytics, Google Analytics automatically collects and stores data (IP address, time of visit, device and browser information as well as information on your use of our website), from which usage profiles are created using pseudonyms. Cookies can be used for this purpose. Your IP address will not be merged with other data from Google. The data processing is based on a data processing agreement with Google.

In order to optimize the marketing of our website, we have activated the data sharing settings for \”Google products and services\”. This allows Google to access the data collected and processed by Google Analytics and then use it to improve Google services. The data sharing to Google within the scope of these data sharing settings is based on an additional agreement between the data controllers. We have no influence on the subsequent data processing by Google.

We also use the extension function of Google Analytics Google Optimize to create and run tests.

For web analytics purposes, the extension function of Google Analytics Google Signals enables so-called \”cross-device tracking\”. If your internet-enabled devices are linked to your Google Account and you have activated the \”personalised advertising\” setting in your Google Account, Google can generate reports on your usage behaviour (in particular cross-device user numbers), even if you change your device. We do not process personal data in this respect; we only receive statistics based on Google Signals.

For web analytics and advertising purposes, the extension function of Google Analytics enables the so-called DoubleClick cookie to recognize your browser when visiting other websites.

Google will use this information to compile reports about your website activities and to provide other services related to the use of the website.

 Google AdSense

Our Website markets advertising space to third party service providers and advertising networks via Google AdSense. Those advertisements will be shown to you in different places on this website. The so-called DoubleClick cookie enables the display of interest-based advertising through the collection and processing of data (IP address, time of visit, device and browser information as well as information on your use of our website) and the automatic assignment of a pseudonymous UserID, which is used to determine interests based on visits to this and other websites.

 Google Ads

For advertising purposes in the Google search results as well as on the websites of third parties, the so-called Google Remarketing Cookie is used when you visit our website, which automatically enables interest-based advertising through the collection and processing of data (IP address, time of visit, device and browser information as well as information on your use of our website), by means of a pseudonymous cookie ID and on the basis of the pages you visit. Any further data processing only takes place if you have activated the setting \”personalised advertising\” in your Google account. In this case, if you are logged into Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing.

For website analysis and event tracking, we use Google Ads Conversion Tracking to measure your subsequent usage behavior when you arrive on our website via a Google Ads ad. For this purpose, cookies may be used and data (IP address, time of visit, device and browser information as well as information on your use of our website based on events specified by us, such as a visit to a website or newsletter registration) may be collected, from which usage profiles are created using pseudonyms.

 Google Maps

For the visual representation of geographical information, Google Maps collects data on your use of the Maps functions, in particular the IP address and location data, and transmits this data to Google and then processes it by Google. We have no influence on this subsequent data processing.

 Google reCAPTCHA

For the purpose of protection against misuse of our web forms as well as against spam by automated software (so-called bots), Google reCAPTCHA collects data (IP address, time of visit, browser information as well as information on your use of our website) and performs an analysis of your use of our website by means of a so-called JavaScript and cookies. In addition, other cookies stored in your browser by Google services are evaluated. Personal data is not read out or stored from the input fields of the respective form.

 Google Fonts

For the purpose of a uniform presentation of the contents on our website, data (IP address, time of visit, device and browser information) are collected by the script code \”Google Fonts\”, transmitted to Google and then processed by Google. We have no influence on this subsequent data processing.

 YouTube Video Plugin

In order to integrate third party content, data (IP address, time of visit, device and browser information) are collected via the YouTube Video Plugin in the expanded data protection mode used by us, transmitted to Google and then processed by Google only when you play a video.

7.3 Use of Microsoft services

We use the technologies of Microsoft Ireland Operations Ltd., One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Ireland (hereafter \”Microsoft\”).  The data processing is carried out on the basis of an agreement between jointly responsible parties in accordance with Art. 26 GDPR. The information automatically collected by Microsoft technologies about your use of our website is usually transferred to a server of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA and stored there. There is no adequacy decision for the United States by the European Commission. Our cooperation is based on standard data protection clauses adopted by the European Commission. For more information about Microsoft’s data processing practices, please see Microsoft’s privacy policy.

 Microsoft Advertising

For advertising purposes in the Bing, Yahoo and MSN search results as well as on the websites of third parties, the so-called Microsoft Advertising Remarketing Cookie is used when you visit our website, which automatically enables interest-based advertising through the collection and processing of data (IP address, time of visit, device and browser information as well as information on your use of our website) and by means of a pseudonymous cookie ID and based on the pages you visit.

For website analytics and event tracking purposes, we use Microsoft Advertising Universal Event Tracking (UET) to measure your subsequent usage behavior when you arrive on our website via a Microsoft Advertising ad. For this purpose, cookies may be used and data (IP address, time of visit, device and browser information as well as information on your use of our website based on events specified by us, such as a visit to a website or newsletter registration) may be collected, from which user profiles are created using pseudonyms. As long as your Internet-enabled devices are linked to your Microsoft account and you have not disabled the \”Interest-based Advertising\” setting in your Microsoft account, Microsoft can generate reports on usage behavior (especially cross-device user numbers), even if you change your device, so-called \”cross-device tracking\”. In this respect, we do not process personal data, we only receive statistics based on Microsoft UET.

 Bing Maps

For the visual representation of geographical information, Bing Maps collects data about your use of the Maps functions, in particular the IP address and location data, and transmits this data to Microsoft and Microsoft processes it. We have no influence on this data processing.

7.4 Use of Facebook services

 Use of Facebook Pixel

We use the Facebook pixel within the framework of the technologies of Meta Platforms Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland (hereafter („Facebook (by Meta)“ or “Meta Platforms Ireland“) as described below. The Facebook pixel is used to automatically collect and store data (IP address, time of visit, device and browser information as well as information on your use of our website based on events specified by us, such as a visit to a website or newsletter registration), from which user profiles are created using pseudonyms. As part of the so-called advanced matching, information is also collected and stored hashed for matching purposes, with which individuals can be identified (e.g. names, e-mail addresses and telephone numbers). For this purpose, a cookie is automatically set by the Facebook pixel when you visit our website, which automatically enables recognition of your browser when visiting other websites by means of a pseudonymous cookie ID. Facebook (by Meta) will combine this information with other data from your Facebook account and use it to compile reports on website activities and to provide other services associated with website use, in particular personalised and group-based advertising. We have no influence on data processing by Facebook and only receive statistics based on Facebook pixels.
The information automatically collected by Facebook (by Meta) technologies about your use of our website is usually transferred to a server of Meta Platforms, Inc., 1 Hacker Way, Menlo Park, California 94025, USA and stored there. There is no adequacy decision for the United States by the European Commission. If the data transfer to the USA falls within the scope of our responsibility, our cooperation is based on standard data protection clauses of the European Commission. Further information about data processing by Facebook can be found in Facebook ‘s (by Meta) privacy policy.

 Facebook Analyses

As part of Facebook Analytics, the statistics created via Facebook pixels about your use of our website enable us to analyse visitor activity on the website. The data processing is based on a data processing agreement with Facebook (by Meta). The analysis serves the optimal presentation and marketing of our website.

 Facebook Ads

We use Facebook Ads to promote this website on Facebook (by Meta) and other platforms. We determine the parameters of the respective advertising campaign. Facebook (by Meta) is responsible for the exact implementation, in particular the decision on the placement of the ads with individual users. Unless otherwise specified for the individual technologies, data processing is based on an arrangement between joint controllers in accordance with Art. 26 GDPR. The joint controllership is limited to the collection of data and its transmission to Meta Platforms Ireland. The subsequent data processing by Meta Platforms Ireland is not covered by this arrangement.

Based on the statistics about visitor activity on our website created via Facebook pixels, we operate group-based advertising on Facebook (by Meta) via Facebook Custom Audience by determining the characteristics of the respective target group. As part of the advanced matching (see above) that takes place to determine the respective target group, Facebook (by Meta) acts as our data processor.

On the basis of the pseudonym cookie ID used by the Facebook pixel and the collected data about your usage behavior on our website, we operate personalized advertising via Facebook Pixel Remarketing.

Via Facebook Pixel Conversions we measure your subsequent usage behavior for web analytics and event tracking purposes if you have reached our website via a Facebook Ads ad. The data processing is based on a data processing agreement with Facebook (by Meta).

7.5 Other providers of web analytics and online marketing services

 Use of etracker for web analytics

For the purpose of website analytics, data (IP address, time of visit, device and browser information as well as information on your use of our website) are automatically collected and stored using technologies from etracker GmbH, Erste Brunnenstraße 1, 20459 Hamburg, Germany (hereinafter \”etracker\”). Cookies can be used for this purpose. The pseudonymized user profiles are not merged with personal data about the bearer of the pseudonym without a separate, express consent to be granted separately. etracker acts on our behalf.

 Use of econda for web analytics

For the purpose of web analysis, technologies of econda GmbH, Zimmerstr. 6, 76137 Karlsruhe, Germany are used to automatically collect and store data (IP address, time of visit, device and browser information as well as information on your use of our website), from which user profiles are created using pseudonyms. Cookies may be used for this purpose. The pseudonymised user profiles will not be merged with personal data about the bearer of the pseudonym without explicit consent of the user, which must be given separately. econda acts on our behalf.

 Use of Mapp Intelligence for web analytics

For the purpose of web analytics, Mapp Intelligence, a technology of Webtrekk GmbH, Robert-Koch-Platz 4, 10115 Berlin, Germany and Mapp Digital Germany GmbH, c/o Webtrekk GmbH (both together \”Mapp\”) automatically collects and stores data (IP address, time of visit, device and browser information as well as information on your use of our website), from which user profiles are created using pseudonyms. Cookies may be used for this purpose. The pseudonymised user profiles are not merged with personal data about the bearer of the pseudonym without the explicit consent of the user, which must be given separately. Mapp acts on our behalf. The information automatically collected by Mapp Intelligence about your use of our website may be processed by Mapp Digital US, LLC, 9276 Scranton Rd., Suite 500, San Diego, CA 92121, USA. There is no adequacy decision for the United States by the European Commission. Our cooperation is based on standard data protection clauses adopted by the European Commission.

 Use of Matomo as a software solution for web analytics

For the purpose of web analytics, the software Matomo of InnoCraft Ltd., 150 Willis St, 6011 Wellington, New Zealand automatically collects and stores data (IP address, time of visit, device and browser information as well as information on your use of our website), from which user profiles are created using pseudonyms. Cookies may be used for this purpose. The pseudonymised user profiles will not be merged with personal data about the bearer of the pseudonym without explicit consent of the user, which must be given separately. The data processing by Matomo takes place on our servers.

 Use of Matomo as a cloud solution for web analytics

For the purpose of website analysis, the software Matomo of InnoCraft Ltd., 150 Willis St, 6011 Wellington, New Zealand automatically collects and stores data (IP address, time of visit, device and browser information as well as information on your use of our website), from which user profiles are created using pseudonyms. Cookies may be used for this purpose. The pseudonymised user profiles will not be merged with personal data about the bearer of the pseudonym without explicit consent of the user, which must be given separately. Matomo acts on our behalf. For New Zealand, the European Commission has established an adequate level of data protection by means of an adequacy decision.

 Einsatz von Hotjar zur Webanalyse

For the purpose of web analytics, technologies of Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 3155, Malta (hereinafter \”Hotjar\”) are used to automatically collect and store data (IP address, time of visit, device and browser information as well as information on your use of our website), from which user profiles are created using pseudonyms. Cookies can be used for this purpose. The pseudonymised user profiles are not merged with personal data about the bearer of the pseudonym without the express consent of the user, which must be given separately. Hotjar acts on our behalf.

 Use of Pinterest Tag for web analytics and advertising purposes

For web analytics and advertising purposes on Pinterest and on third party websites, when you visit our website, technologies by Pinterest Europe Ltd, Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland (hereinafter \”Pinterest\”) automatically enable interest-based advertising by means of collecting data (IP address, time of visit, device and browser information, and information about your use of our website based on events we specify, such as a visit to a website or newsletter registration), a pseudonymous cookie ID, and based on the pages you visit. From the data collected, user profiles are created using pseudonyms. Pinterest will combine this information with other data from your Pinterest account and use it to compile reports on website activity and to provide other services related to website use. We have no influence on the data processing by Pinterest and only receive statistics based on Pinterest tags. This allows us to measure your subsequent usage patterns for web analytics and event tracking purposes when you visit our website via a Pinterest ad. The information automatically collected by Pinterest is usually transferred to a server of Pinterest, Inc., 505 Brannan St., San Francisco, CA 94107, USA, and stored there. There is no adequacy decision for the United States by the European Commission. Our cooperation is based on standard data protection clauses adopted by the European Commission. ​​​​​​​ The data processing is carried out on the basis of an agreement between jointly responsible parties in accordance with Art. 26 GDPR.

 Use of AB Tasty for web analytics

For the purpose of web analytics and the performance of A/B tests, data (IP address, time of visit, device and browser information as well as information on your use of our website) are collected and stored using technologies of AB Tasty GmbH, Richmodstraße 6, 50667 Cologne (\”AB Tasty\”), from which user profiles are created using pseudonyms. Cookies may be used for this purpose. The pseudonymised user profiles will not be merged with personal data about the bearer of the pseudonym without explicit consent of the user, which must be given separately. AB Tasty acts on our behalf.

 Use of Optimizely for web analytics

For the purpose of web analytics and to carry out A/B tests, data (IP address, time of visit, device and browser information as well as information on your use of our website) are collected and stored using technologies by Optimizely GmbH, Christophstraße 15-17, 50670 Cologne (hereafter \”Optimizely\”), from which user profiles are created using pseudonyms. Cookies may be used for this purpose. The pseudonymised user profiles will not be merged with personal data about the bearer of the pseudonym without explicit consent of the user, which must be given separately. The information automatically collected by Optimizely about your use of our website is usually transferred to a server of Optimizely, Inc. 631 Howard Street, Suite 100 San Francisco, CA 94105, USA and stored there. There is no adequacy decision for the United States by the European Commission. Our cooperation is based on standard data protection clauses adopted by the European Commission. ​​​​​​​The data processing is based on an agreement between joint controllers in accordance with Art. 26 GDPR.

 Use of AdRoll retargeting for online marketing

Through our advertising partner AdRoll Advertising Ltd, Level 6, 1, Burlington Plaza, Burlington Road, Dublin 4, Ireland (hereafter \”AdRoll\”) we promote this website in search results as well as on third party websites. When you visit our website, a retargeting cookie is automatically used by AdRoll or its partners to enable interest-based advertising using a pseudonymous cookie ID and based on the pages you visit.  The data processing is carried out on the basis of an agreement between jointly responsible parties in accordance with Art. 26 GDPR. We determine the parameters of the respective advertising campaign. AdRoll is responsible for the exact implementation (e.g. the decision on the placement of the individual ads). The data automatically collected by AdRoll (IP address, time of visit, device and browser information as well as information about your use of our website) may be combined by AdRoll with information from other sources and transmitted to AdRoll advertising partners. In addition, they are usually transferred to a server of NextRoll, Inc, 2300 Harrison St, Fl 2, San Francisco CA, 94110, USA and stored there. There is no adequacy decision for the United States by the European Commission. Our cooperation is based on standard data protection clauses adopted by the European Commission.

 Use of Amazon services for online marketing

Through our advertising partner Amazon Europe Core S.à.r.l., 5 Rue Plaetis, L-2338 Luxembourg (\”Amazon\”), we market space for third-party ads on Amazon. These ads are displayed to you at various locations on this website. Cookies enable Amazon to track the progress of your order and in particular that you have clicked on the advertisement and then ordered the product. For this purpose data (IP address, time of visit, device and browser information as well as information on your use of our website) is collected, transmitted to and processed by Amazon. We have no influence on this data processing.  The data processing is carried out on the basis of an agreement between jointly responsible parties in accordance with Art. 26 GDPR. The information automatically collected by Amazon about your use of our website is generally sent to a server at Amazon, Inc. 410 Terry Ave. North, Seattle, WA 98109-5210, USA and stored there. There is no adequacy decision for the United States by the European Commission. Our cooperation is based on standard data protection clauses adopted by the European Commission.

 Use of Criteo for online marketing

Through our advertising partner Criteo SA, 32 Rue Blanche, 75009 Paris, France (\”Criteo\”), we promote this site in search results and on third party websites. When you visit our website, a retargeting cookie is automatically set by Criteo or its partners to enable interest-based advertising using a pseudonymous cookie ID and based on the pages you visit.  The data processing is carried out on the basis of an agreement between jointly responsible parties in accordance with Art. 26 GDPR. We determine the parameters of each advertising campaign, Criteo is responsible for the exact implementation (e.g. the decision on the placement of individual ads). The data automatically collected by Criteo (IP address, time of visit, device and browser information as well as information on your use of our website) may be combined by Criteo with information from other sources and transmitted to Criteo advertising partners.

 Use of AWIN for online marketing

Through our advertising partner AWIN AG, Eichhornstraße 3, 10785 Berlin, Germany (\”AWIN\”), we market space for third-party advertisements. These ads are displayed to you at various locations on this website. AWIN can use cookies to track the progress of the respective order and in particular to verify that you have clicked on the respective advertisement and then ordered the product. For this purpose, data (IP address, time of visit, device and browser information as well as information on your use of our website) is collected, transmitted to and processed by AWIN. We have no influence on this data processing.  The data processing is carried out on the basis of an agreement between jointly responsible parties in accordance with Art. 26 GDPR.

 Use of Vimeo video plugin for integration of third-party content

For the purpose of integrating third-party content, data (IP address, time of visit, device and browser information) is collected via the video plugin by Vimeo LLC, 555 West 18th Street, New York 10011, USA (hereafter \”Vimeo\”), transmitted to, and then processed by Vimeo.  The data processing is carried out on the basis of an agreement between jointly responsible parties in accordance with Art. 26 GDPR. Google Analytics is automatically integrated into the Vimeo video plugin. For the purpose of web analytics, Google Analytics automatically collects and stores data (IP address, time of visit, device and browser information, as well as information on your use of our website), from which usage profiles are created using pseudonyms. Cookies can be used for this purpose. Google Analytics is an offer from Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland (\”Google\”). The information automatically collected by Google about your use of our website is usually transferred to a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA and stored there. Your IP address is shortened by activating IP anonymization before it is stored on Google’s servers. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. We have no influence and access to the data processing by Vimeo, including the settings and results of Google Analytics. There is no adequacy decision for the United States by the European Commission. Our cooperation is based on standard data protection clauses adopted by the European Commission.

8. Social Media

8.1 Social Plugins by Facebook, Twitter, Instagram, Pinterest, Xing, Whatsapp

Social buttons by social networks are used on our website. These are only integrated into the page as HTML links, so that no connection to the servers of the respective provider is established when our website is accessed. If you click on one of the buttons, the website of the respective social network will open in a new window of your browser. There you can click e.g. the Like or Share button.

8.2 Our online presence on Facebook, Twitter, Instagram, Youtube, Pinterest, LinkedIn

If you have given your consent to the respective social media provider in accordance with Art. 6 (1) (a) GDPR, when you visit our online presence on the social media mentioned above, your data will be automatically collected and stored for market research and advertising purposes, from which user profiles are created using pseudonyms. These can be used, for example, to place advertisements within and outside the platforms that presumably correspond to your interests. Cookies are usually used for this purpose. For detailed information on the processing and use of data by the respective social media provider, as well as a contact option and your rights and settings options for the protection of your privacy, please refer to the provider’s privacy policies linked below. Should you still require assistance in this regard, please contact us.

Facebook (by Meta) is provided by Meta Platforms Ireland Ltd, 4 Grand Canal Square, Dublin 2, Ireland (hereafter \”Meta Platforms Ireland \”) The information automatically collected by Meta Platforms Ireland about your use of our online presence on Facebook (by Meta) is usually transferred to a server of Meta Platforms, Inc., 1 Hacker Way, Menlo Park, California 94025, USA and stored there. There is no adequacy decision for the United States by the European Commission. Our cooperation is based on standard data protection clauses adopted by the European Commission. Data processing in the context of a visit to a Facebook (by Meta) fan page is based on an agreement between joint controllers in accordance with Art. 26 GDPR. Further information (information on Insights data) can be found here.

Twitter is provided by Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland (\”Twitter\”). The information automatically collected by Twitter about your use of our online presence on Twitter is generally transmitted to and stored on a server at Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. There is no adequacy decision for the United States by the European Commission. Our cooperation is based on standard data protection clauses adopted by the European Commission.

Instagram (by Meta) is provided by Meta Platforms Ireland Ltd, 4 Grand Canal Square, Dublin 2, Ireland (hereafter \”Meta Platforms Ireland \”) The information automatically collected by Meta Platforms Ireland about your use of our online presence on Instagram is typically transferred to and stored on a server at Meta Platforms Inc, 1 Hacker Way, Menlo Park, California 94025, USA. There is no adequacy decision for the United States by the European Commission. Our cooperation is based on standard data protection clauses adopted by the European Commission. Data processing in the context of a visit to an Instagram (by Meta) fan page is based on an agreement between joint controllers in accordance with art. 26 DSGVO. Further information (information on Insights data) can be found here.

YouTube is provided by Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland (hereafter \”Google\”). The information automatically collected by Google about your use of our online presence on YouTube is generally transferred to a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA and stored there. There is no adequacy decision for the United States by the European Commission. Our cooperation is based on standard data protection clauses adopted by the European Commission.

Pinterest is provided by Pinterest Europe Ltd, Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland (hereafter \”Pinterest\”). The information automatically collected by Pinterest about your use of our online presence on Pinterest is usually transferred to and stored on a server of Pinterest, Inc, 505 Brannan St, San Francisco, CA 94107, USA. There is no adequacy decision for the USA by the European Commission.

LinkedIn is provided by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland (\”LinkedIn\”). The information LinkedIn automatically collects about your use of our online presence on LinkedIn is generally sent to a server at LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085, USA and stored there. There is no adequacy decision for the United States by the European Commission. Our cooperation is based on standard data protection clauses adopted by the European Commission.

9. Contact options and your rights

9.1 Your rights

Being the data subject, you have the following rights according to:

Right to object
If we process personal data as described above to protect our legitimate interests that are overriding in the process of balancing of interests, you may object to such data processing with future effect. If your data are processed for direct marketing purposes, you may exercise this right at any time as described above. If your data are processed for other purposes, you have the right to object only on grounds relating to your particular situation.

After you have exercised your right to object, we will no longer process your personal data for such purposes unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or for the establishment, exercise or defence of legal claims.

This does not apply to the processing of personal data for direct marketing purposes. In such a case we will no longer process your personal data for such purposes.

9.2 Contact options

If you have any questions about how we collect, process or use your personal data, want to enquire about, correct, restrict or delete your data, or withdraw any consents you have given, or opt-out of any particular data use, please contact us directly using the contact data provided in our supplier identification.